re-pandemic, we favoured products that offered maximum results with minimal effort, with bonus points if it didn’t require a brush or mirror to apply. With faint whispers of coverage and colour, the effortless allure of no-make-up make-up makes us look less shattered and like we’ve had a good dose of sunshine – two things that are largely untrue as we resurface after winter and a largely miserable spring in lockdown.
“Skinimalism” is the 2021 trend to watch according to the latest Pinterest Report, which says there has been a 180 percent increase in searches for “natural everyday make-up” since last year. Frequently tending to the faces of influencers Camille Charriere and Leonie Hanne and singers Sinead Harnett and Griff, professional make-up artist Chynara Kojoeva knows how to perfect any make-up look. "That's not to say that the days of full coverage are finished, but opaque textures are taking a backseat for now as we embrace sheer tints that grant us a glow," she tells The Stack.
Perhaps after months of staring at ourselves on Zoom, we’re embracing our skin texture and tone with high-performing products that make us feel like our best selves rather than adding unnecessary layers.