e may have been taught to never judge a book by its cover, but in the beauty world, the fascination with reading product ingredient lists may actually be detrimental. Knowledge is power and the ever-increasing transparency of beauty content is allowing consumers to make better-informed buying decisions, but it’s crucial to remember that the ingredient lists aren’t as clear as they seem.
Although brands are all too keen to volunteer which supposed “nasties” their products are free from, all beauty products are also legally required to print their ingredients on the packaging. Savvy shoppers peruse these lists looking for the best in show, but the ingredients list doesn’t reveal the true story.