Currently, Premium members of The Stack World pay £9.99 a month or an annual fee of £99.00 to access the entire offer of events and resources. However, with the new Paid Club feature, they now also have the opportunity to sell their knowledge to The Stack community and beyond.
“Anyone who is not a Stack member can still sign up to individual creators. We want to remove any barriers for those wanting to learn, grow or excel in their personal or professional life. We’ve made it simple for people to support their chosen creator, without having to also pay for a Stack membership, unless they want to.” adds Reid.
At just 10 months old, this is a rapid move towards scale with The Stack World serving the needs of the existing customer, while also expanding the Stack World’s market size. The creator economy is estimated to be worth over $104.2 billion but it is often scrutinised for not being inclusive for women. A recent report by The Information discovered that women creators had received only a sliver of the sector’s funding.
“We are first and foremost a tech company and that allows us to build features around the creators’ needs to ensure they can best serve their communities,” adds Reid. “We have 24 unique data points on our users that will help us recommend the best Paid Clubs for them, thus helping the creators have higher conversions. Many women creators we spoke to felt that they needed to be ‘influencers’ to win on existing platforms. We are here to power the experts.” Reid adds.