Business

The Stack World Launches New Creator Platform

With the creator economy worth over $100billion, The Stack World’s latest feature will revolutionise how creators monetise their content and community

By Rhea Cartwright

19 January 2022
S

harmadean Reid has unveiled the latest iteration of The Stack World which enables people to build a monetisable community with recurring monthly revenue. The paid clubs feature is available within The Stack World app and allows Premium Stack Members to create a Stack Club that is only accessible with a monthly fee.

“When we launched The Stack World last year, we quickly recognised that our members were buying and selling services to each other,” said The Stack World founder, Sharmadean Reid. “With community at the heart of The Stack, this new feature powers our entrepreneurs to increase and scale their revenue with a subscription model.”

“Many women creators we spoke to felt that they needed to be 'influencers' to win on existing platforms. We are here to power the experts.”

Currently, Premium members of The Stack World pay £9.99 a month or an annual fee of £99.00 to access the entire offer of events and resources. However, with the new Paid Club feature, they now also have the opportunity to sell their knowledge to The Stack community and beyond.

“Anyone who is not a Stack member can still sign up to individual creators. We want to remove any barriers for those wanting to learn, grow or excel in their personal or professional life. We’ve made it simple for people to support their chosen creator, without having to also pay for a Stack membership, unless they want to.” adds Reid.

At just 10 months old, this is a rapid move towards scale with The Stack World serving the needs of the existing customer, while also expanding the Stack World’s market size. The creator economy is estimated to be worth over $104.2 billion but it is often scrutinised for not being inclusive for women. A recent report by The Information discovered that women creators had received only a sliver of the sector’s funding.

“We are first and foremost a tech company and that allows us to build features around the creators’ needs to ensure they can best serve their communities,” adds Reid. “We have 24 unique data points on our users that will help us recommend the best Paid Clubs for them, thus helping the creators have higher conversions. Many women creators we spoke to felt that they needed to be ‘influencers’ to win on existing platforms. We are here to power the experts.” Reid adds.

“A lot of women’s communities teach their members how to make more money. At The Stack World, we now power women to make money.”

As social media constantly evolves, creators are always looking for new tools and platforms to get additional streams of revenue. This is particularly apparent with platforms that have ever-changing algorithm shifts which can impact the potential revenue of a creator. By focusing on a community-first strategy, creators on The Stack World are less vulnerable to these shifts and are more in control of their future earnings.

Many of the Founding Creators, such as fashion brand consultant Elizabeth Stiles, confidence coach Tiwalola Ogunlesi and personal branding expert Stefanie Sword-Williams, are consultants who regularly host workshops and run courses but they don't have a recurring revenue stream. With this latest update, The Stack World enables creators to easily obtain a subscription model, ensuring they can continually earn throughout the year.

Reid concludes, “We are here to help women monetise their micro-communities. A lot of the amazing women’s communities that exist teach their members how to make more money. At The Stack World, we now power women to make money.”

The Short Stack

Download the app to meet the experts helping you to excel in your professional and personal life.

By Rhea Cartwright

More from Business