Breakfast Really Is The Most Important Meal Of The Day

During the course of the pandemic young women were amongst the hardest hit, 50% sharing their mental health had declined and over 1.5 million women lost their income during the lockdown periods.

Prior to this time of unprecedented disruption, Annoushka Ducas MBE, founder of the eponymous jewellery company Annoushka, came up with the idea of The Brilliant Breakfast as an outreach campaign for The Prince’s Trust Women Supporting Women initiative.

Women Supporting Women was born out of the realisation that though The Prince's Trust has helped more than a million people, it was, in fact, disproportionately helping more young men than women.

It was with this understanding, Annoushka became a patron of the trust and The Brilliant Breakfast was born. Tapping into her innate understanding that rather than dinners, galas and balls, the most important meal of the day would be a way for anyone, anywhere, to contribute towards changing the lives of young women.

At its core, The Brilliant Breakfast is a grassroots campaign. From an hour out of the office day gathering round the coffee machine, booking a table at your favourite cafe with friends, to quite literally as simple as putting the kettle on and popping some toast in, no matter where you find yourself you can host your own Brilliant Breakfast.

Propagating a system of ripple effects, attending one breakfast is all the inspiration you will need to hold your very own. Simply registering online to generate your own unique donations page and QR code. The Brilliant Breakfast's goal this year is to raise £1million, which will change the lives of hundreds of young women across the UK.

A £10 donation facilitates the teaching for one young woman to manage her money though a budgeting workshop. A £250 gift would allow for the opportunity to explore their business ideas and £1000 would provide 5 young girls with their own laptops helping to close the UK tech disparity that emerged with such alarming clarity during the course of the pandemic.

What the Prince’s Trust can offer through The Brilliant Breakfast is opportunity, a new beginning or as a young woman, the tools needed to access an empowering sense of self- confidence through facilitating business ideas, job opportunities and 12 week development courses.

The Stack was lucky enough to join those behind the initiative in the sunlight rooms of London Bridge Grind on Wednesday the 6th of October. Over coffee and croissants the idea of confidence became a prominent theme, a shared understanding that the ability to shine in your own light can change the lives of countless young women.

As young as 14 girls begin to struggle with their confidence and the aim of The Prince's Trust is to change that. To arm young women with an innate sense of belief in themselves is an important mission when considering 66% of young women shared that finding a new job “feels impossible”.

This Friday (October 8th), The Stack is hosting our own Brilliant Breakfast where we welcome you to RSVP, join us for coffee and donate what you can. Alternatively, to throw your own, head to the Brilliant Breakfast sign up page. The campaign week will be running from the 11th of October to the 17th, but you can donate and host your own breakfasts year round.

In the words of Annoushka Dukas “Every breakfast registered and donation made, makes a difference to the life of a young woman in the UK.”