ince their launch in July, Fashion rental platform LOANHOOD have seen an exponential growth of over 103%, something they put down to their support of graduates.
Founders Jen Charon, Jade McSorley and Lucy Hall personally search out graduate talent to upload their collections to the app, establishing relationships with Graduate Fashion Week, LCF, LJMU and GCU in the process. Now having taken on over 80+ emerging designers, over 70% of those designers' pieces are available as rental only collections - a classic example of how LOANHOOD are providing a central hub that gives the general public early access to the future of fashion.
In a statement, the founders said - “We are super proud that we can give emerging designers a platform to share their designs and talent with our community. We offer a unique package that also gives these talented individuals an amazing opportunity to have their designs promoted through our PR agency Rich London, which has resulted in their designs featuring in top fashion editorials and music videos!”