“I always see it through the lens of the opportunity costs of the money,” she says. Assuming someone will lend you the money, whether or not you take on debt will depend on what else you could be doing with your time – and how else you could be spending your money.
The government-backed loans that businesses took out – the Coronavirus Business Interruption Loan and the Bounce Back Loan Scheme – were good examples of when debt was the right decision: companies with severe cash-flow constraints would not have been attractive to investors, and the loans were available at extremely short notice.
Blackbullion is currently a growth business – a teenager, as Friedgut puts it – but two or three years ago, she explains, it had a cash-flow problem: there was more than £100,000 in outstanding invoices and the company had to pay rent. It therefore needed money quickly.
Friedgut had a number of calculations to make. One option at a company's disposal is invoice discounting: Blackbullion could have borrowed from a bank and used the invoices as collateral. Friedgut said that this didn't make sense at the time because the charge would have been comparatively high.
Another option was equity financing: selling chunks of the company to investors, who provide cash at the expense of a stake and some control in the business. (In January 2018 and May 2019 Blackbullion did exactly this, raising £945,000 in seed rounds – an amount of money that no bank would lend to a start-up.)
But carrying out an equity raise for the comparatively small amount of money Friedgut wanted at the time – around £45,000 – would not have made much sense, she says.
“That would be like getting a mortgage to buy your groceries,” she says.
For a start, it would have been harder, especially as a female founder (for every $1 of venture capital, two cents are given to women). But, more importantly, a round of fundraising takes six months on average.
This is one of the problems with companies running into financial difficulty, says Merlie Calvert, founder of Farillio, a company that supports businesses with legal services: people often realise they need to borrow money when it is too late.