Business

It's All About Emerging Talent For Fashion Rental Company LOANHOOD

As they begin their crowdfunding journey, the trio behind this rising fashion platform are turning their heads to graduate designers

By Hannah Karpel

23 November 2022
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ince their launch in July, Fashion rental platform LOANHOOD have seen an exponential growth of over 103%, something they put down to their support of graduates.

Founders Jen Charon, Jade McSorley and Lucy Hall personally search out graduate talent to upload their collections to the app, establishing relationships with Graduate Fashion Week, LCF, LJMU and GCU in the process. Now having taken on over 80+ emerging designers, over 70% of those designers' pieces are available as rental only collections - a classic example of how LOANHOOD are providing a central hub that gives the general public early access to the future of fashion.

In a statement, the founders said - “We are super proud that we can give emerging designers a platform to share their designs and talent with our community. We offer a unique package that also gives these talented individuals an amazing opportunity to have their designs promoted through our PR agency Rich London, which has resulted in their designs featuring in top fashion editorials and music videos!”

Now LOANHOOD are allowing their community to join the journey and own a piece of the company, launching a new crowdfund open from Nov 16th - Dec 16th. Please note capital at risk.

The Short Stack

LOANHOOD is giving the general public early access to the future of fashion by platforming emerging talent.

By Hannah Karpel

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